RFID

WHAT IS RFID?

Radio-Frequency Identification. Basically, an RFID transceiver sends a request for a tag to respond. If a tag is near, it will hit a tiny antenna and respond with an ID number. At that point that transceiver can ask for more info and re-write what’s on the tag . This data can be used for asset tracking, access control, payment, and more.

Benefits of RFID: Click Each Icon to Learn More

GUEST EXPERIENCE
OPERATIONAL EFFICIENCY
DATA COLLECTION

GENERATING REVENUE WITH RFID

RFID introduces more ways to save money and to generate revenue. A more secure ticket means less fraudulent tickets and less resources spent detecting them. Resources for access entry can be reappropriated to other areas that were previously lacking. Marketing campaigns can see a higher success rate because campaigns can be specifically tailored to guests’ preferences based on data collected. Possibly most importantly, guests will be excited to come back again because their experience was improved by this new, exciting technology, and they will be more likely to tell their friends and family about it too.

The 485 RFID Capable Product Line:

INCREASED SECURITY

RFID allows for real-time access control.
Venues can adjust security clearance on the fly and gain better visibility in secure areas.
By utilizing a unique serial number for each RFID chip, this technology also aids in reducing fraudulent tickets.

GUEST EXPERIENCE

Guests also benefit from an RFID ticket.
Entry into venues becomes quicker so there’s less waiting and more enjoying the event.
Automated vending becomes a trendy attraction (i.e. tap an RFID ticket with preloaded credits at an unattended beverage station).
Guests can feel more confident in their ticket purchases when the ticket cannot be so easily duplicated because they’re RFID enabled.
Integration of apps or itinerary is a simple tap away from importing to the users’ phone. RFID is a great tool to keep guests excited and wanting more.

OPERATIONAL EFFICIENCY

The combination of durable RFID tickets and ease of scanning means entry into a venue becomes faster.
Also, with real-time access to guest locations, resources can be shifted to accommodate bottleneck areas.

DATA COLLECTION

Use RFID to create an in-depth profile of your guests.
Track access patterns, identity frequent visitors, associate visitors with specific interests or purchasing behaviors; there’s so many ways to learn more about your guest and turn it into new marketing opportunities.